Puffed Rice Cereal

Puffed Rice Cereal

“Snap, Crackle, Pop” – notable slogan accompanying Kellogg’s puffed rice cereal.

  • Puffed rice cereal is a crunchy cereal made primarily of rice that has been expanded, often using a combination of steam and heating methods, including an oven, or via the use of pressure.
  • ‘Puffed rice cereal’ is also known as ‘rice pops’, ‘Rice Krispies’, ‘Rice Bubbles’, ‘pori’, and ‘muri’, depending on its use, origin and brand.
  • Although it is a popular breakfast cereal in western countries, like the United States, Australia and the United Kingdom, puffed rice cereal is commonly adapted as a snack in many Asian countries, where it has been eaten for centuries in various forms.
  • Puffed rice cereal was created and commercialised as a breakfast cereal in 1927, by either Clayton Rindlisbacker or Eugene McKay, both employees of Kellogg’s.
  • The puffed rice cereal’s thin walls become weak when milk or other liquid is added, and this makes the popular noises ‘snap’, ‘crackle’ and ‘pop’ that the cereal is noted for.

Puffed Rice Cereal, Bowl, Ten Random Facts, Australia, Rice Pops, Rice Bubbles, Rice Krispies, Homebrand, White

  • Puffed rice cereal is primarily made of rice, sugar and salt ingredients, and depending on the brand and its use, some flavourings and preservatives may be added.
  • Puffed rice cereal has been released in numerous different flavours, and chocolate is particularly popular.
  • Puffed rice cereal can be adhered together using other ingredients to make snack bars or party style food.
  • In India, a version of puffed rice cereal is used traditionally as an ingredient in a snack for Hindu god offerings.
  • Puffed rice cereal has little nutritional value, so vitamins and minerals are often added back in to improve the nutrition content of the product.

 

Bibliography:
Puffed Rice, 2014, Wikipedia, http://en.wikipedia.org/wiki/Puffed_rice
Rice Krispies, 2014, Wikipedia, http://en.wikipedia.org/wiki/Rice_Krispies

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Bran

Bran

These facts are not discarded like bran.

  • Bran is the outside layer of unprocessed grains that are often used in cereals.
  • ‘Bran’ is also known as ‘miller’s bran’.
  • Bran is often removed from grains when processed, and later discarded, used in other products or sold as a separate item.
  • Bran is typically used in cereals for breakfast, bread items, and baked goods, and can be used to make alcoholic beverages, cooking oil and can be pickled.
  • Wheat bran is historically a common colouring ingredient in leather tanning solutions.

Bran, sticks, processed, wheat, homebrand, cereal, Ten Random Facts

  • Bran typically comes from wheat, rye, rice, barley, corn, millet and oat grains.
  • Bran is usually purchased from supermarkets as a coarse powder, however, with the addition of a few more ingredients, it can be bought in the form of small sticks known as ‘processed bran’, and as flakes known as ‘bran flakes’, that are typically used as a breakfast cereal.
  • Bran is commonly used in packaged animal food, in both pet and agricultural feeds.
  • Depending on the grain, bran can have a nutty or sweet flavour, and a dry, coarse texture.
  • Bran is very high in dietary fibre and high in a variety of vitamins and minerals depending on the grain.
Bibliography:
Bran, 2014, Wikipedia, http://en.wikipedia.org/wiki/Bran
What is Bran?, 2014, WiseGEEK, http://www.wisegeek.com/what-is-bran.htm

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Corn Flakes

Corn Flakes

Pour a bowl of corn flakes.

  • Corn flakes are a breakfast cereal made primarily of corn and sugar.
  • Corn flakes were invented by the Kellogg brothers, John H Kellogg and Will K Kellogg, and their flaked cereals were first patented on 14 April 1896.
  • In the 1890s, in the United States, the famous Kellogg brothers took stale cooked wheat, rolled them into flakes and recooked them, which was a successful turn of events, and so other grains were experimented with, being cooked in a similar manner, which led to the invention of corn flakes.
  • Corn flakes are typically flakes that are orange-yellow in colour, have a crunchy texture, and soften with milk which is usually served in a bowl with the cereal.
  • The mascot of Kellogg’s corn flakes is commonly a rooster, while Sanitarium’s corn flakes has a kangaroo as a mascot.

Cornflakes, homebrand, Ten Random Facts, Cereal, Corn, Flakes, Australia

  • Corn flakes were first produced by Kellogg’s, but now there are numerous brands of corn flakes, including Sanitarium, generic brands, and gluten free brands.
  • Corn flakes are generally high in iron, vitamin B12, vitamin B6, thiamin, niacin and other vitamins.
  • In the 1920s, corn flakes were introduced to Australia, and became so popular that they have been manufactured there ever since.
  • Corn flakes were first sold publicly in 1906, and in 1909, a booklet was given as a bonus if  two boxes were purchased, with the offer lasting for over two decades.
  • Corn flakes can be found as a component in other packaged cereals, and made into snacks such as bars, cookies, or ‘honey joys’.
Bibliography:
Cornflakes, 2013, Wikipedia, http://en.wikipedia.org/wiki/Corn_flakes
Kellogg’s Cornflakes, 2005, The Great Idea Finder, http://www.ideafinder.com/history/inventions/kelloggcf.htm

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Weet-Bix

Weet-Bix

“Aussie kids are Weet-Bix kids” – Sanitarium’s Slogan

  • Weet-Bix is a wholegrain cereal that is shaped like a thin brick, known as a ‘wheat biscuit’, that is made by Australia’s Sanitarium Health Food Company and South Africa’s Bokomo.
  • The forerunner of Weet-bix were known as ‘Granose biscuits’, which were first made by the famous Kellogg brothers in the 1890s in the USA, and in 1899 they were being produced in Australia by the Sanitarium Health Food Company, and became popular during  World War I where they were being fed to the troops.
  • Grain Products Limited was established by Arthur Shannon in the mid 1920s to make wheat biscuits known as ‘Weet-Bix’, in competition to the Sanitarium Health Food Company’s Granose biscuits, and a newly formed company known as Cereal Foods that produced a sweeter wheat biscuit known as ‘Vita-Brits’.
  • Weet-Bix are a good source of fibre and are high in folate and thiamin, and are generally eaten for breakfast covered in milk.
  • Weet-Bix is a common food icon of Australia and New Zealand, and has become the two countries’ most popular cereal.

Weet-Bix, Wheat Biscuits, Woolworths, Pile, Raw, Plate, Ten Random Facts, Australia

  • In the 1920s, Bennison Osborne, Norman Jeffes, Frederick Foots and Arthur Shannon all contributed to the  new Grain Products Limited wheat biscuit, known as ‘Weet-Bix’, which became a quick success, although in 1928 the company was sold to the Sanitarium Health Food Company, who were buying out their competitors.
  • Australian soldiers ate Weet-Bix for breakfast during World War II, and the product sponsors some Australian sport teams and their players, such as cricket and soccer teams, which often appear on Sanitarium’s advertisements.
  • Australians eat approximately 1.4 billion Weet-Bix each year, and in 2010, the amount of Weet-Bix manufactured would’ve been enough to cover a soccer field up to 18 metres (59 feet) high.
  • Bennison Osborne and Ian Malcolm Macfarlane, who was also involved in the Grain Products Limited company, eventually moved to England and started a company called the British and African Cereal Company Pty Ltd, with their main product being a modified version of Weet-bix, known as ‘Weetabix’, which have become popular in a number of countries around the world.
  • Originally, Weet-Bix were delivered to shops by horse and cart, and some years later, they often had collectible cards included in the box.
Bibliography:
An Aussie Icon, 2010, Weet-Bix, <http://www.weetbix.com.au/an-aussie-icon>
Bagnall J, Weet-Bix, n.d., Weet-Bix: The Early History, <http://weetbixhistory.wordpress.com/weet-bix/>

Fishpond:  Weet-Bix

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