Tag Archives: Brand

Google

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Google

“Don’t be evil.” – Google Inc.

  • Google is an online, public, international search engine that also owns many other companies, programs and utilities.
  • Google was created in 1996 at Stanford University in Stanford, United States by Larry Page and Sergey Brin as part of their PHD project.
  • Google was incorporated in 1998, when a check was sent to a nonexistent company ‘Google Inc.’, with the ‘office’ being located in the garage of a friend.
  • Google originally existed at the domain ‘google.stratford.edu’, and the current domain was purchased in 1997.
  • ‘Google’ is a commonly spelled version of the mathematical word for 10100, ‘googol’, but the search engine was originally named ‘BackRub’.
Google Logo, Internet, Screenshot, Ten Random FactsLogo
Image courtesy of Google
  • Google was used by 1 billion people in one month, for the first time in May 2011, and in 2012, Google earned $50 billion, which was $12 billion more than 2011.
  • Google moved its offices to California, United States in 2003, calling the complex ‘Googleplex’, which came from the mathematical term ‘googolplex’, 10googol.
  • Google owns YouTube, Blogger and Android and has created programs including Gmail, Maps, Drive, social network (Google+), Earth, News, Chrome (browser), Translate, Apps and Adwords.
  • ‘Google’ became an official word in 2006, meaning ‘to search on Google’.
  • The Google logo is typically the name in blue, red, yellow and green, which sometimes changes appearance for certain days and these special logos are called ‘doodles’.

 

Bibliography:
Company, 2013, Google, http://www.google.com/about/company/
Google, 2013, Wikipedia, http://en.wikipedia.org/wiki/Google

Amazon:     

Weet-Bix

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Weet-Bix

“Aussie kids are Weet-Bix kids” – Sanitarium’s Slogan

  • Weet-Bix is a wholegrain cereal that is shaped like a thin brick, known as a ‘wheat biscuit’, that is made by Australia’s Sanitarium Health Food Company and South Africa’s Bokomo.
  • The forerunner of Weet-bix were known as ‘Granose biscuits’, which were first made by the famous Kellogg brothers in the 1890s in the USA, and in 1899 they were being produced in Australia by the Sanitarium Health Food Company, and became popular during  World War I where they were being fed to the troops.
  • Grain Products Limited was established by Arthur Shannon in the mid 1920s to make wheat biscuits known as ‘Weet-Bix’, in competition to the Sanitarium Health Food Company’s Granose biscuits, and a newly formed company known as Cereal Foods that produced a sweeter wheat biscuit known as ‘Vita-Brits’.
  • Weet-Bix are a good source of fibre and are high in folate and thiamin, and are generally eaten for breakfast covered in milk.
  • Weet-Bix is a common food icon of Australia and New Zealand, and has become the two countries’ most popular cereal.

Weet-Bix, Wheat Biscuits, Woolworths, Pile, Raw, Plate, Ten Random Facts, Australia

  • In the 1920s, Bennison Osborne, Norman Jeffes, Frederick Foots and Arthur Shannon all contributed to the  new Grain Products Limited wheat biscuit, known as ‘Weet-Bix’, which became a quick success, although in 1928 the company was sold to the Sanitarium Health Food Company, who were buying out their competitors.
  • Australian soldiers ate Weet-Bix for breakfast during World War II, and the product sponsors some Australian sport teams and their players, such as cricket and soccer teams, which often appear on Sanitarium’s advertisements.
  • Australians eat approximately 1.4 billion Weet-Bix each year, and in 2010, the amount of Weet-Bix manufactured would’ve been enough to cover a soccer field up to 18 metres (59 feet) high.
  • Bennison Osborne and Ian Malcolm Macfarlane, who was also involved in the Grain Products Limited company, eventually moved to England and started a company called the British and African Cereal Company Pty Ltd, with their main product being a modified version of Weet-bix, known as ‘Weetabix’, which have become popular in a number of countries around the world.
  • Originally, Weet-Bix were delivered to shops by horse and cart, and some years later, they often had collectible cards included in the box.
Bibliography:
An Aussie Icon, 2010, Weet-Bix, <http://www.weetbix.com.au/an-aussie-icon>
Bagnall J, Weet-Bix, n.d., Weet-Bix: The Early History, <http://weetbixhistory.wordpress.com/weet-bix/>

Fishpond:  Weet-Bix

Coca-Cola

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Coca-Cola

One of the most popular drinks in the world: Coca-Cola.

  • Coca-Cola is a carbonated soft drink that is also known as Coke.
  • Coca-Cola is sold as a concentrate to licensed Coca-Cola bottlers, and then distributed throughout more than 200 countries and sold in shops, restaurants and vending machines.
  • The Coca-Cola Company has produced many flavours Coca-Cola, including cherry, vanilla, lemon and the traditional cola. Some flavours are exclusive to some countries.
  • Coca-Cola was invented  by John Pemberton in 1886, as a non-alcoholic version of Pemberton’s French Wine Coca, a coca wine, and was made at the Eagle Drug and Chemical Company.
  • In 1894, the first outdoor Coca-Cola advertisement was painted on a wall in Cartersville, Georgia.

Coca-Cola, Coke, Can, Bottle, Full, Ten Random Facts

  • In 1985, the Coca-Cola Company attempted to change it’s recipe, but it was rejected by the public.
  • Coca-Cola was named ‘Coca-Cola’ due to the fact the original main ingredients were cocaine, which came from the cocoa leaf, and caffeine which came from the kola nut.
  • The famous Coca-Cola logo with its characteristic script was designed by Frank Robinson, the bookkeeper of John Pemberton.
  • Coca-Cola was originally made as a medicine, and Pemberton claimed it cured a number of illnesses.
  • Coca-Cola was the first, and still is, commercial sponsor of the Olympic Games since 1928.
Bibliography:
Coca-Cola 7 January 2013, Wikipedia, <http://en.wikipedia.org/wiki/Coca-Cola>

LEGO

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LEGO

Just add some more… and more.

  • LEGO is a construction toy consisting of interlocking building bricks and accessories.  It is extremely versatile in that it can be pulled apart and put back together an unlimited number of times, and placed together in endless ways.
  • LEGO was originally a company that made wooden toys and blocks, and was started and owned by Ole Kirk Kristiansen.
  • The original LEGO bricks were invented in 1949 and were called Automatic Binding Bricks.  They were renamed to Lego Mursten (Lego Bricks) in 1953 .
  • In 1957 an improved brick was produced, the modern LEGO brick, and was first patented on January 28, 1958.
  • The first Legoland park (a LEGO themed fun park) was opened in Billund on June 7th, 1968. Over 625, 000 people visited the park that year.

Lego, Bulk, Minifigures, Skin, Dice, 6, Bionicle, Technic, special, Games, Cars, Green, Yellow, Red, Sand, Blue, Tracks, Flat, Door, large, lots, Ten Random Facts,

  • Two eight stud LEGO bricks can be combined in 24 ways,  three can be combined in 1,060 ways, six can be placed together in 915, 103, 765 and eight can be put together in an almost unlimited amount of ways.
  • 36 billion LEGO bricks are manufactured every year, all of which start off as tiny plastic scraps.
  • There are over 4,200 LEGO brick elements and shapes, including minifigures (minifigs), which are LEGO sized people that can be pulled apart and reconstructed.  This does not include the wide variety of colours available.
  • 40 billion standard LEGO bricks stacked in a vertical position would be enough to reach the moon.
  • To make a LEGO set, a LEGO designer builds a virtual version on a computer and then constructs it using real bricks. This process is repeated over and over until the set is perfect.
Bibliography:
Lipkow, D 2012, The Lego Book, Dorling Kindersley, London
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